2024
Polestar
Designing a refined purchase experience for a premium automotive brand
Polestar's extras webshop sits in an ecosystem of other Polestar shops, and at the time I joined the company it didn't quite line up with them visually or structurally. The checkout and PDP needed more UX clarity to match the rest of the brand.
The restructure included a new layout in terms of grids, navigation bars as well as small UX-tweaks.
The new webshop features a a one-step-at-a-time checkout flow with cleaner text and color hierarchy, as well as improved order list interfaces.